Showing posts with label rugby. Show all posts
Showing posts with label rugby. Show all posts

Monday, January 25, 2010

Pretty in Pink




Pink is my lucky colour. It looks like I'm not alone. A French rugby team, Stade Francais, has adopted candy colored uniforms so bright, they would make Barbie envious.

Rumour has it that the team President did this intentionally. He created a series of bright, colourful jerseys to garner more attention for the club, and it worked!! Not only did the team play better but their merchandising sales grew exponentially. In 2005-06, they sold more than 20,000 jerseys.

Pink is the way to go.